By using machine learning algorithms and real-time analytics, Candy AI processes billions of consumer data to provide insights on customer behavior which is enormous for businesses. A report by McKinsey found that, for data‑driven marketers using machine learning enabled AI to assist most or all of their decisions fall into the top quartile withestimated a 15-30% savings on campaigns because firms could target and incorporate personalization at scale -leading up to a 20% gain in marketing ROI. Candy AI works with huge amounts of data both more quickly and in a much deeper way to the level where it could take traditional methods days or weeks.
Personalized Campaigns — Marketers can segment their consumer/community based on what they have purchased and use that data to drive engagement. “Research shows that 80% of consumers are more likely to do business with a brand when it offers personalized experiences — so detailed data is everything,” Koryl said. For example, Coca-Cola has successfully deployed AI-powered segmentation to personalize campaign that have resulted in a 5% global market share gain. Candy AI proffers this feature where businesses with their segmentation can build habits, loyalties and yet customer satisfaction.
Furthermore, using predictive analytics from Candy AI can boost sales forecasts by 40%, increasing inventory efficiency and reducing stockouts. That is tremendously helpful to businesses since, as a Deloitte study indicates; Businesses using predictive analytics perform 25% better in inventory optimization translating directly into the bottom line. For businesses, this type of demand forecasting is especially relevant when informed decisions concerning supply chain processes and marketing can make or break the bottom line.
It also offers sentiment analysis so you know what consumers think. Businesses can use sentiment analysis to evaluate public reactions towards products or campaigns. A study on sentiment analysis found that any brand leveraged by such research would rise in loyalty 15 percent. “Branding is about the stories that surround a brand,” says Scott Bedbury — A “branding” expert. Candy AI measures sentiment to give brands an understanding of their story and how it can align with customer expectation.
Candy AI is completely scalable and useful in many sectors like retail to financial industry. Verascity also uses outfit^5 to improve its capabilities of managing dynamics datasets and scales in Candy AI with the business offering excellent performance at a constant operational cost against growing businesses. With how fast everything is changing in the market, this scalability becomes a critical component for companies that wish to stay ahead of their competition.
candy ai, a consumer data analysis platform is focusing on enabling companies to grow strategically and engage with customers through targeted precision shots from broad market trends to deep insights into the future. To learn more, go to candy ai